Microsoft, the software giant has parted with NBC News to embark its own news online service, announced NBC News on Sunday. MSN.Com, general manager, Bob Visse told ‘Moving on permits us to innovate ’. NBC news also confirms MSN.com has started hiring for news operations that will commence later this year.
MSN.Com says, ‘We are using data to resolve news and information delivery and technology in pioneering ways. It is hard for us to get into innovation when we have a single-source relationship exclusively with a news provider’. NBC News would pursue providing MSN.Com the news and sell rebranded advertising inventory to reduce the ad revenue disorder. However, anyone opening up the website of MSNBC.Com is redirected automatically to NBCNews.Com.